Based on my extensive market research (by which I mean sitting here petting the dogs while my fever goes higher) people around here will buy any damn thing if it has a fleur-de-lis on it. It seems to be a combination of the Saints being a halfway decent football team, attempting to link the coast with New Orleans by any means possible, and a desperate attempt to cling to the early French colonial history around here. I don't remember it being so popular and omnipresent in the early 90s but I had other priorities then, most of them related to avoiding bullies and trying not to die of boredom.
In any case: I propose to test this theory by hot gluing a bunch of fleurs-de-lis to doggy diapers.
Problem: I need a venue to test market.